Search engine optimization (SEO)¶
Out of the box Saleor will automatically handle certain aspects of how search engines see and index your products.
A special resource reachable under the
/sitemap.xml URL serves an up to date list of products and categories from your site in an easy to parse Sitemaps XML format understood by all major search engines.
All product pages contain semantic descriptions in JSON-LD Structured Data format.
It does not directly affect the search engine ranking but it allows search engines to better understand the data (“this is a product, it’s available, it costs $10”).
It allows search engines like Google to show product photos, prices, ratings etc. along with their search results.
Google for Retail¶
Saleor provides product feeds compatible with Google Merchant Center.
It’s available under the
As generating this feed is quite costly, there is a separate management command responsible for generating the necessary files:
$ python manage.py update_feeds